Gong Cha

Enterprise Digital Platform Modernization

Gong Cha engaged us to modernize their existing digital ecosystem supporting a global, multi-store franchise operation. The work focused on upgrading the public website experience, enhancing the e-commerce store, and improving franchise management workflows using modern, scalable technologies.

Techonologies Used

Frontend: Next.js (React), TypeScript, Tailwind CSS

Backend & APIs: Node.js (NestJS), REST

Database & Caching: PostgreSQL, Redis

Franchise & Admin Systems: Centralized admin dashboards with role-based access

Security & Auth: JWT-based authentication

Modernization Scope

Rather than rebuilding the platform, we worked within the existing system to refactor, upgrade, and enhance key areas. The objective was to improve performance, maintainability, scalability, and operational efficiency while aligning the platform with current digital standards expected from a global brand.

The website layer was modernized to improve performance, responsiveness, and brand consistency across regions. Frontend components were optimized for faster rendering, better SEO, and improved user interaction while supporting multi-region and multi-store content structures.

Website & Frontend Enhancements

E-Commerce & Ordering Improvements

• Enhanced Product Management: Optimized the system for better handling and organization of the product catalog.

• Improved Checkout Reliability: Upgraded the payment and checkout infrastructure to ensure a stable and consistent user experience.

• Streamlined Ordering Workflows: Refined the internal processes to manage orders more efficiently from placement to fulfillment.

• Centralized Control with Local Flexibility: Refined workflows to allow corporate oversight while supporting unique, location-specific configurations.

• Scalable Onboarding: Built a structured framework to quickly integrate and launch new franchise locations.

• Operational Consistency: Ensured brand standards and logic are maintained across the entire store network.

Our Tailored Solution

Results & Impact

• Scalable Architecture: Delivered a high-performance digital ecosystem designed to grow alongside Gong Cha’s global operations.

• Global Alignment: Synchronized digital tools with established franchise models to ensure brand consistency worldwide.

• Optimized System Performance: Enhanced overall platform speed and responsiveness for a better user experience.

• Simplified Franchise Management: Streamlined administrative workflows, making it easier to oversee and manage multiple store locations.

Services

Company

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