Amazeology Australia
Custom Printed Confectionery E-Commerce Website
- Project
- E-Commerce Platform
Amazeology Australia is a custom printed confectionery e-commerce platform, offering personalized macarons, fortune cookies, chocolates, and cookies. The platform enables customers to design their own products online, preview their creations in real time, and place orders through a streamlined, user-friendly WooCommerce checkout system.
Techonologies Used
Frontend
• jQuery, CSS, HTML, AJAX → Built responsive, interactive design and preview features.
• Custom Design Tools → Enabled artwork upload, product personalization, and live previews.
Backend
• PHP (WordPress + WooCommerce) → Customized WooCommerce to support advanced personalization workflows.
• WooCommerce APIs → Extended checkout and order management functionality.
Database
• MySQL → Optimized database queries to handle product customization data efficiently.
Key Challenges We Had to Overcome
• Implementing advanced customization features within WooCommerce while maintaining site performance.
• Designing an intuitive design tool for easy product personalization and live previews.
• Coordinating development efforts while ensuring high quality and timely delivery.
• Led team communication and technical guidance for custom product workflows.
• Developed WooCommerce customizations to enable personalization and live product previews.
• Built responsive, visually engaging UI components using jQuery, CSS, and HTML.
• Conducted peer code reviews to maintain coding standards and consistency.
• Optimized MySQL queries to ensure fast load times despite complex logic.
Our Tailored Solution to the Problem
Results & Impact Delivered
• Delivered a visually engaging, easy-to-use e-commerce site that improved order completion rates.
• Successfully integrated custom design tools without sacrificing website performance.
• Helped establish Amazeology Australia as a leading platform for personalized edible gifts.
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