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Amazeology Australia

Custom Printed Confectionery E-Commerce Website

Amazeology Australia is a custom printed confectionery e-commerce platform, offering personalized macarons, fortune cookies, chocolates, and cookies. The platform enables customers to design their own products online, preview their creations in real time, and place orders through a streamlined, user-friendly WooCommerce checkout system.

Techonologies Used

Frontend

jQuery, CSS, HTML, AJAX → Built responsive, interactive design and preview features.

• Custom Design Tools → Enabled artwork upload, product personalization, and live previews.

Backend

PHP (WordPress + WooCommerce) → Customized WooCommerce to support advanced personalization workflows.

• WooCommerce APIs → Extended checkout and order management functionality.

Database

• MySQL → Optimized database queries to handle product customization data efficiently.

Key Challenges We Had to Overcome

• Implementing advanced customization features within WooCommerce while maintaining site performance.

• Designing an intuitive design tool for easy product personalization and live previews.

• Coordinating development efforts while ensuring high quality and timely delivery.

Led team communication and technical guidance for custom product workflows.

Developed WooCommerce customizations to enable personalization and live product previews.

Built responsive, visually engaging UI components using jQuery, CSS, and HTML.

Conducted peer code reviews to maintain coding standards and consistency.

Optimized MySQL queries to ensure fast load times despite complex logic.

Our Tailored Solution to the Problem

Results & Impact Delivered

• Delivered a visually engaging, easy-to-use e-commerce site that improved order completion rates.

• Successfully integrated custom design tools without sacrificing website performance.

• Helped establish Amazeology Australia as a leading platform for personalized edible gifts.

INDIA

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