Coyote – NightOwl Retail Rewards & Promotions App

NightOwl

Digital Presence Revamp

NightOwl Australia partnered with us to modernize their official website and strengthen their digital presence. They want the website focused on performance , easy to use , can manage franchise flawlessly nationwide .

Techonologies Used

The website was developed using WordPress as the core platform, with custom implementation using HTML, CSS, JavaScript, and PHP to ensure flexibility, performance optimization, and ease of maintenance.

Key Skills

• Expertly configuring CMS architecture for corporate scalability and franchise management.

• Utilizing PHP, HTML5, CSS3, and JavaScript to build high-performance, custom-coded web solutions.

• Creating consistent visual languages that align with established corporate branding guidelines.

• Implementing advanced caching and asset minification to ensure rapid page load speeds.

Key Challenges We Faced

• Designing a unified user experience that caters simultaneously to everyday retail customers and high-level corporate franchise stakeholders.

• Implementing an accessible and accurate “Store Locator” system to represent a nationwide presence across diverse Australian regions.

• Optimizing the platform to maintain fast load speeds and high performance despite heavy visual content and consistent traffic.

• Ensuring 100% responsiveness for customers accessing store information on-the-go across various mobile devices and network speeds.

• Developed a flexible, structured setup balancing professional brand presentation with high-performance functionality.

• Prioritized intuitive usability and visual consistency to ensure a seamless journey for customers and stakeholders.

• Engineered a fully responsive platform providing a fast, reliable experience across all mobile and desktop devices.

• Integrated features to enhance store discovery and deliver clear, accessible franchise information nationwide.

Our Tailored Solution

Results & Impact

• Delivered a robust digital presence that reinforces NightOwl’s corporate identity and nationwide retail authority.

• Improved customer discovery and franchise accessibility through a clear, performance-driven navigation structure.

• Created an intuitive system allowing internal teams to update store information and media independently.

• Established a stable, flexible foundation capable of supporting long-term platform expansion and user demand.

Services

Company

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